Graphiplus, a prestigious luxury house specializing in artistic services and craftsmanship, continues its international expansion with the opening of a subsidiary in Geneva.
Since its inception, Graphiplus has made a name for itself with its unique range of calligraphy and other graphic arts services aimed primarily at luxury houses, communication agencies and corporate clients. The company offers bespoke signatures that allow each client to stand out with a personal, elegant touch.
At the heart of Graphiplus’ philosophy is the art of beautiful lettering. At a time when digital and standardized fonts dominate communication, Graphiplus has embraced the persistence of handwriting as a tool for personalization and authenticity. This passion for calligraphy and beautiful media has since been extended to other materials such as glass, leather and metal, all in keeping with the company’s values of excellence.
Graphiplus offers two main services: studio work and live animations. Studio services range from pen and ink calligraphy to engraving, origami, illustration, portraiture, paper cutting, leather painting and hand embroidery for delivery to clients, as well as client gift management and the creation of guidelines for international marketing departments for their markets. Live animation, meanwhile, offers creative workshops for clients in stores or performances by the agency’s artists in stores and at private events to give clients a unique experience.
Graphiplus’ move to Geneva was orchestrated by Ivan Baron, the company’s CEO, with the aim of increasing its influence with major Swiss luxury brands. This expansion was supported by various partners, including Greater Geneva Bern area (GGBa), the Office de Économie et de l’Innovation du Canton de Genève (OCEI) and the Chambre de Commerce et d’Industrie France-Suisse (CCI France-Suisse).
This new subsidiary marks an important step in the company’s international development and consolidates its position as a leader in luxury artistic services.